This Privacy Policy outlines how thegoofydog.com ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from our website (the “Site”).
Personal Information We Collect:
When you visit the Site, we automatically collect specific details about your device, including your web browser, IP address, time zone, and certain cookies installed on your device. As you navigate the Site, we gather information about individual web pages or products you view, the websites or search terms that directed you to the Site, and how you interact with the Site. We term this automatically-collected information as “Device Information.”
We employ the following technologies to collect Device Information:
- Cookies: Data files placed on your device or computer with an anonymous unique identifier. You can disable cookies through your browser settings. These cookies are used for analytics and site optimization. For more details, visit All About Cookies.
- Log Files: Track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files recording information about your Site browsing.
Additionally, when you make a purchase or attempt to do so, we collect specific information from you, including your name, billing address, shipping address, payment information (credit card numbers, PayPal, iDeal), email address, and phone number. We term this information as “Order Information.”
Whenever we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
How We Use Your Personal Information:
We use the Order Information we collect to fulfill orders placed through the Site (processing payment information, arranging shipping, providing invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen orders for potential risk or fraud; and
- Provide information or advertising related to our products or services based on your preferences.
The Device Information we collect helps us screen for potential risk and fraud (particularly your IP address) and, more broadly, enhances and optimizes our Site (e.g., generating analytics about customer browsing patterns, assessing the success of marketing campaigns).
Sharing Your Personal Information:
We share your Personal Information with third parties to assist us in using your Personal Information as described above. For instance, we use Shopify to power our online store (Shopify Privacy Policy) and Google Analytics to understand how our customers use the Site (Google Privacy Policy).
We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.
Behavioral Advertising:
We use your Personal Information for targeted advertisements or marketing communications that may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page. You can opt out of targeted advertising through the following links:
Additionally, opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.
Do Not Track:
Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.
Your Rights:
If you are a European resident, you have the right to access personal information we hold about you and request corrections, updates, or deletion. To exercise this right, please contact us using the information below. If you are a European resident, note that we process your information to fulfill contracts or pursue legitimate business interests.
Additionally, please be aware that your information may be transferred outside of Europe, including to Canada and the United States.
Opting Out of Sales:
Residents of certain regions in the USA have the right to opt out of the sale of their personal information. If you wish to exercise this right, please click here to access our opt-out page.
Data Retention:
When you place an order through the Site, we maintain your Order Information for our records for order fulfillment, record-keeping, and compliance purposes. We will retain your information unless you request its deletion.
Changes:
We may update this privacy policy to reflect changes in our practices or for operational, legal, or regulatory reasons. Please check this page periodically for updates.
Minors:
The Site is not intended for individuals under the age of 18.
Contact Us:
For more information about our privacy practices, questions, or complaints, contact us at info@thegoofydog.com. We strive to respond to privacy-related inquiries promptly.
